Big Trunk Communications

Client Brief

Akshaya Motors is the biggest authorised dealer of Mercedes Benz in South India. For 3 years consecutive years, Akshaya Motors was a leader at the national level in selling highest numbers of Mercedes Benz cars in a year.

Post Covid-19 lockdown, the client came up with an e-commerce platform to provide no-contact car delivery to its customers. But promoting the concept of buying a car online was a big challenge for the client.  They were not sure whether people will book luxury cars online. Also, most of the traffic was dropping off, before going to the booking page.

Execution

We created model-wise ads and drove traffic directly to the specific product inventory page or to the lead form page to generate leads. Separate campaigns were created for new & pre-owned cars with the respective focus models.

- This helped in reducing the customer journey from homepage to submitting an enquiry.

- We did discovery ads on YouTube based on contextual, topic and interest targeting.

- We did Google Display Network (GDN) ads based on the premium placement, topic & interest targeting along with the performance         campaign.

Result

- Generated 15 online car bookings in the first month of the campaign.

- Attained a conversion of 60%

- In three months, we generated close to 45 online car bookings for their new E-com portal

- We achieved month-on-month client target in crunching the online booking numbers 

Big Trunk Communications

Digital Marketing

  1. Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

Other Projects
#StrongerThanEver
BRAND Trubore, 2020

PROJECT #StrongerThanEver...

With a legacy of over 4 decades in the Pipes and Fitting space, Trubore is a market leader in South India. It is known for its high-quality product...

#LiveFreeGermFree
BRAND H & R Johnson India, 2020

PROJECT #LiveFreeGermFree...

With a legacy of over 6 decades, H & R Johnson (India) offers various lifestyle solutions across Tiles, Sanitaryware & Bath Fittings, Engin...

Social and Digital Engagement
BRAND Rcity Mall, 2020

PROJECT Social and Digital Engagement...

R city Mall is one of the biggest shopping and entertainment destinations in Mumbai that spreads across 1.2 million square feet and houses over 350...

#LSKiBigBirthdayParty
BRAND Discovery Kids India, 2020

PROJECT #LSKiBigBirthdayParty...

Discovery Kids is a top-rated television channel for kids in India that airs some of the most popular cartoon shows like Furkey Boyzzz and Little S...

Lead Generation
BRAND Cauvery Ford, 2020

PROJECT Lead Generation...

Cauvery Ford is an authorised leading Ford dealer from 1996, spread across South Karnataka and having multiple outlets in Bangalore. The Cl...