Big Trunk Communications

Client Brief

Akshaya Motors is the biggest authorised dealer of Mercedes Benz in South India. For 3 years consecutive years, Akshaya Motors was a leader at the national level in selling highest numbers of Mercedes Benz cars in a year.

Post Covid-19 lockdown, the client came up with an e-commerce platform to provide no-contact car delivery to its customers. But promoting the concept of buying a car online was a big challenge for the client.  They were not sure whether people will book luxury cars online. Also, most of the traffic was dropping off, before going to the booking page.


We created model-wise ads and drove traffic directly to the specific product inventory page or to the lead form page to generate leads. Separate campaigns were created for new & pre-owned cars with the respective focus models.

- This helped in reducing the customer journey from homepage to submitting an enquiry.

- We did discovery ads on YouTube based on contextual, topic and interest targeting.

- We did Google Display Network (GDN) ads based on the premium placement, topic & interest targeting along with the performance         campaign.


- Generated 15 online car bookings in the first month of the campaign.

- Attained a conversion of 60%

- In three months, we generated close to 45 online car bookings for their new E-com portal

- We achieved month-on-month client target in crunching the online booking numbers 

Big Trunk Communications

Digital Marketing

  1. Mumbai



Category Experience


51-100 Employees

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