Integrated Pharma Manufacturing

Integrated Pharma Manufacturing

Packaging Films and Foils

Packaging Films and Foils

Installing Machinery

Installing Machinery

Track and Trace Solutions

Track and Trace Solutions

Capsule Manufacture

Capsule Manufacture
Client Brief

ACG is the world’s only integrated pharma manufacturing solutions company working across 4 main verticals- Capsules, Films and foils, Engineering, and Inspection.

They are an end - to - end Pharmaceutical solution provider with 5+ decades of industry experience, 10 global offices with customers across 100+ countries.

The client wanted to create brand awareness and sustained lead generation in the B2B sector for specific Geo targeting CXOs of pharmacy companies, R&D managers, Purchase and Commercial Managers, Corporate Pharmacists.

Execution

- Defined the consumer’s online behavior and accordingly strategized the lead generation activities.

2-fold media strategy was adopted:

- Social Media Ad campaigns via Facebook and LinkedIn were initiated targeting specifically the CXO’s from Pharma companies.

- Search Campaigns - The Researches, where the buying intention weren't immediate through Search Paid Ads.

Result

- 25% YOY growth in Marketing qualified leads from 2017.

- Use of innovative digital products: A first of its kind in the pharmacy industry – Polygon, rich media banners, trending on Twitter etc.

- Quality traffic - 50% improvement in chosen parameters (bounce rate and session time) YOY.

Client

ACG

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