Big Trunk Communications

Client Brief

Discovery Kids is a top-rated television channel for kids in India that airs some of the most popular cartoon shows like Furkey Boyzzz and Little Singham. It’s young India’s favourite entertainment destination and is known for its shows full of action, adventure and rib-tickling comedy sequences.

- To celebrate Little Singham’s Birthday with a bang and create a buzz among his fans.

- It was difficult for kids to go out and enjoy birthday parties with their friends due to Covid-19.

- The aim was to execute a series of exciting online activities and allow fans to celebrate Little Singham’s birthday safety at home.

Execution

- A special Birthday Music Video was created featuring Little Singham’s friends and foes coming together for the celebration.

- The buzz continued through teasers, memes and a UGC contest.

- Collaborated with Kids influencers and engaged them in exciting games, challenges, cake cutting celebrations, dance activities and more.

- Invited fans across India to share their special birthday wishes through email and social platforms.

- On the Big Day, Little Singham’s Special Cake Cutting video was telecasted on the channel and social platforms.

Result

- The Little Singham Birthday Video gained 1M+ views in 1 day.

- Now it has crossed 24M+ views.

- The Kids Influencer Activity garnered 5.59M views.

- The Fans sent 2K+ Wishes & 1K+ Greeting Card wishes.

Big Trunk Communications

Digital Marketing

  1. Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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