Big Trunk Communications

Client Brief

With a legacy of over 6 decades, H & R Johnson (India) offers various lifestyle solutions across Tiles, Sanitaryware & Bath Fittings, Engineered Marble & Quartz. They have made their mark as the leaders in this segment due to their extensive range of innovative offerings to transform lifestyles.

- There was a need to highlight the importance of health and hygiene in today’s times.

- A lot of customers are preferring products that ensure hygiene.

- The objective was to promote Johnson products subtly keeping the topical / current situation in mind

Execution

- We encouraged our audience to follow a germ-free lifestyle to experience freedom in all the activities they do.

- So, we derived the communication, #LiveFreeGermFree.

- #LifeFreeGermFree is a broad campaign thought, which was used to promote all products that have Germ Free properties.

Result

- Increase in average post reach by 40.09% on all platforms.

Big Trunk Communications

Digital Marketing

  1. Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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