BC Web Wise

Client Brief

The Background:
Nutrela has always believed that #HealthyRehnaSimpleHai. With 52% Dhaakad Protein, Nutrela Soya has been every mum’s first choice for making yummilicious snacks healthier. Nutrela Soya is extremely nutritious, healthy and is a good source of protein. Available as chunks, mini chunks, and granules: these are actually defatted soy flour products. This is known as a by-product of soybean oil. This is a healthy alternative to meat items.
When the lockdown started, cooking and sharing a laugh over meals became the new normal. But while we were talking to each other, we weren’t really holding heartfelt conversations.

The objective:
We wanted to encourage everyone at home, who were spending more and more time with their families to really speak to each other. We wanted them to indulge in #DilKiBaat, Nutrela ke saath.


The challenge:
Making people believe that things would get better soon, and to focus on the flip side of lockdown life.

The Idea:
Making sure that everyone makes the most of their family time, but indulging in #DilKiBaat, Nutrela ke saath. We decided to crowd-source the film. Lockdown ensured that no outdoor, on-location shoots could happen. But that didn’t deter us.


We reached out to people from every corner of the country to help shoot the film. People resonated with #DilKiBaat, and so the lines were split and all the scenes were shot on mobile phones. The final result is the heartwarming video that is Nutrela k saath, karo Dil Ki Baat.


We received 2012 reactions, 24875 clicks, and have 510614 post engagement!

Facebook: https://www.facebook.com/318310401564820/videos/586720475523729/
Instagram: https://www.instagram.com/tv/B_SHqB0h8AK/
Twitter: https://twitter.com/MyNutrela/status/1252962783487901696
YouTube: https://www.youtube.com/watch?v=c-KEGQwyjtU&t=9s

BC Web Wise

Digital Marketing

  1. Mumbai



Category Experience


100+ Employees

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