BC Web Wise

Client Brief

Background :-
KEI Wires and Cables, a leading name in the wires and cables industry, was the Principal Sponsor of the well-known team Rajasthan Royals for IPL 2020. Based on the insight that India was undergoing a lot of tensions during the year, KEI stepped in to ease it to some extent through their IPL campaign.

Objective :
To make the audience aware of the partnership and drive digital activities to connect with the audience


Encourage our audience to show their support for the Rajasthan Royals and #BeatTensionWithKEI


The campaign was introduced with pre-buzz content followed by launch content, introducing the campaign and the sponsorship. The communication of #BeatTensionWithKEI was further expanded to interesting games, positive quotes, wallpapers, stories, match day posts and a lot more. (https://www.facebook.com/345628391203/videos/10158949639511204)


The key highlight of the campaign was an AR Filter
that prompted our audience to #BeatTensionWithKEI with smiles and cheer for their favourite team - Rajasthan Royals. The AR Filter had interesting elements for users to engage with and show their support.

The filters were excitedly used by our audience as well as some of the Rajasthan Royals players as well.

Try the filter here

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BC Web Wise

Digital Marketing

  1. Mumbai



Category Experience


100+ Employees

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