Madhur Sugar, 2021

Madhur Sugar - Website Design

Corporate Film / AV
By BC Web Wise
Client Brief

Background :

Madhur Sugar, one of the leading refined and packaged sugar brands has been spreading its sweetness since ages, committed to delivering sweetness with purity and its 5S guarantee. With that focus and promise to take forward, the brand wanted to create a website that seamlessly translates the story of Madhur Sugar


Develop a website that creates a sweet and seamless experience for all the users visiting it - right from the visuals and messaging to the user experience and checkout.


A mobile-first Immersive experience that does not compromise on the load time. An industry-leading, less-than 3-seconds load time. Transition to HD on desktop done seamlessly.


The aim was to create a fully-functional, SEO enabled, mobile-first site that loads in less than 3 seconds. An open navigation approach that also focuses on lead-generation in the first scroll itself. A seamless transition to HD with smooth motion UI for desktop was built to enhance the overall experience. Content hierarchy implemented in a way that aligns with the decision making process of a buyer.


Lower dropouts due to fast loading time ensured that media monies were utilised efficiently. The page helped in generating over 1600 leads on the first day itself, which is a benchmark in the category.


Madhur Sugar

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