Chaaya sowed the seeds of BC Web Wise in 2000. Her work as a business journalist with magazines such as Businessworld and Business Today fuelled her belief in digital as a game changer for the modern Indian consumer as well as the most critical channel for the next level of business growth for Indian brands. But setting up and managing one of the few independently owned digital agencies in the country was no easy task. Keeping a watch on the constant transformation in a rapidly evolving digital industry, Chaaya has independently led BC Web Wise and established it as a leading agency with a reputed client portfolio and world class strategic brand solutions. Under her leadership, BC Web Wise has collected many honours, including the award for Best Growth Strategy (2016) by the Ascent Foundation, and being named among India’s best digital agencies by ET Brand Equity for six years in a row. A devoted follower of the teachings of Swami Bhagawan Shree Paramahamsa Nithyananda, Chaaya has inculcated the values of self-belief in the team at BC Web Wise leading us to where we are today. Respected as a digital guru and celebrated as an entrepreneur, Chaaya has been a speaker at several digital marketing seminars, round-tables, and is an active participant at educational forums for young professionals in the digital space. She has shared her expertise on esteemed juries in the advertising world, such as the New York Ad Fest and AAAI Goa Ad Fest on several occasions.
Shanmukha is our lead in developing blueprints for our long term growth and providing effective advice on strategic topics like Growth, Process Efficiency and Transformation.
He brings 25 years of experience in driving growth and transformation in IT, Consulting and Competitive Intelligence sectors. He has played important roles at Atos, Futurebridge, Mahindra Group, Wipro etc.
He comes with an engineering background with a Bachelors degree in Electronics Engineering from K. J. Somaiya College of Engineering and a Master's from the Indian Institute of Management - Lucknow in Marketing and Systems.
He actively participates in the Rotary Club, enjoys listening to classical music and plays cricket.
He believes in being a lifetime student and spends a lot of time learning from his 4 year old son
Siddharth has singled handedly set up our ORM department and built the team therein. He is spearheading our plans for growth from this business, even as he focuses on bringing high-net worth clients for BC Web Wise. He is responsible for signing up one of the agency's biggest clients.
Alok comes with over 20 years of experience, out of which about 12 years is from the digital media industry. He has handled key positions in agencies in the past. He has acquired and executed businesses worth multi-million dollars, with clients in India and the world over, from various industry sectors. About his appointment as a VP - Sales at BC Web Wise, Alok says, "Today, we are experiencing a shift in the market. With a great number of brands turning to digital to spearhead their marketing initiatives, there is a need for agencies that are capable enough to address clients’ every requirement. I believe BC Web Wise is one agency that fits the bill perfectly, with a holistic approach towards every aspect of digital – be it tech, creative, strategy or media."