Jabong, 2017

Urban Stampede 2016-17

Promotion / Experiential B2B Exhibitions Event Films
By AVS India
Client Brief

Urban Stampede Powered by Jabong is India’s first multi-city corporate running race. Into its 9th edition, this flagship race is a brainchild of Runners for Life. This event is intended - for new runners to start their fitness journey and have a world class event to train for and to get Corporate India fit.

Jabong signed a 3 year contract with Runner 4 Life.

The idea is to activate the same Offline;

  • Activate Runners
  • Engage the audience
  • Brand Promotions
  • Running Products - Display
  • Enhance online Sales
Idea

We gave the campaign as "Be Sweat. Be Strength. Be You"

Jabong was already running Be You campaign, and AVS tweaked it with the runners for Sweat & Strength.

Execution

At every location Jabong got an Kiosk zone as a partner. Depending on various kiosk space, we tweaked similar design.

Cities - Season I

Pune, Bengaluru, Hyderabad, Chennai, Kolkata, Delhi/NCR, Mumbai, 

Cities - Season II
Bengaluru, Delhi/NCR, Mumbai

Result

Expected Visitors: 25k
Visitors at Be You Zone: 12k 

Remarks

  • At this event, we saw a tremendous interaction from all visitors.
  • The Idea was to connect with visitors - Interactions, Tattoo Art,  Foot Spa, Photo ups and others.
Client

Jabong

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