Jabong, 2017

Urban Stampede 2016-17

Promotion / Experiential B2B Exhibitions Event Films
By AVS India
Client Brief

Urban Stampede Powered by Jabong is India’s first multi-city corporate running race. Into its 9th edition, this flagship race is a brainchild of Runners for Life. This event is intended - for new runners to start their fitness journey and have a world class event to train for and to get Corporate India fit.

Jabong signed a 3 year contract with Runner 4 Life.

The idea is to activate the same Offline;

  • Activate Runners
  • Engage the audience
  • Brand Promotions
  • Running Products - Display
  • Enhance online Sales

We gave the campaign as "Be Sweat. Be Strength. Be You"

Jabong was already running Be You campaign, and AVS tweaked it with the runners for Sweat & Strength.


At every location Jabong got an Kiosk zone as a partner. Depending on various kiosk space, we tweaked similar design.

Cities - Season I

Pune, Bengaluru, Hyderabad, Chennai, Kolkata, Delhi/NCR, Mumbai, 

Cities - Season II
Bengaluru, Delhi/NCR, Mumbai


Expected Visitors: 25k
Visitors at Be You Zone: 12k 


  • At this event, we saw a tremendous interaction from all visitors.
  • The Idea was to connect with visitors - Interactions, Tattoo Art,  Foot Spa, Photo ups and others.


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