AVS India

Client Brief

NBA Jam– is India’s largest 3-on-3 basketball tournament which looks at scouting and felicitating basketball talent across the country. In its 2nd edition, NBA Jam is travelling to 16 cities across India. A two-day college basketball and lifestyle touring event property which will go across NBA’s and Sony Six 16 key markets.

Jabong is the only official online store for NBA in India and is looking at activation ideas to promote the same. The activation involves the Educating and Engaging with the target audience. 



All 16 cities had the same kiosk, where the main experiences were

  • Face Swap App - Get your pic with fav NBA Team
  • Play Basketball with Music
  • Online Sales & Disount


A kiosk was created at all 16 cities.

Fun, Basketball and Music 
Product Experience Zones
Online NBA Store at the Registration Desk
Physical Display of Products
Engagements Zones 
NBA Style on Social Media
Fan Zone 
Catch the Ball
NBA Game on PS3
Generic Engagements by Emcee

Date        :    Sept – Dec 2014
No of Cities    :    16 cities
Location        :    1 college per city
Target Audience    :     Youth


All 16 colleges had great fun

Over 20k students were captivated and engaged.

AVS India

Events & Exhibition

  1. New Delhi



Category Experience


11-25 Employees

Other Projects
Zebra Performance Edge 2020 - Sri Lanka
BRAND Zebra Technologies, 2020

PROJECT Zebra Performance Edge 2020 - Sri Lanka...

To perform at your best, the business demands more. Zebra builds technologies that empower businesses and ensures the next move is the best move. F...

Airtel Delhi Half Marathon 2019 for Puma
BRAND Puma, 2019

PROJECT Airtel Delhi Half Marathon 2019 for Puma...

Puma is the official  Ignited by  partner for ADHM 2019. The country’s most celebrated running event and they boasts a huge partici...

Marathons for Sun Pharma
BRAND Sun Pharma, 2018

PROJECT Marathons for Sun Pharma...

Volini is the official recovery partner for the marathons to be held in Delhi, Kolkata, Mumbai and Bengaluru. The country’s most celebrated r...

Tata Mumbai Marathon 2020 for Altroz
BRAND TATA Motors, 2020

PROJECT Tata Mumbai Marathon 2020 for Altroz...

Altroz by TATA Motors is the official  Driven by  partner for TMM 2020. And, is promoting its Premium Hatchback, positioned as a stylish ...

Sun Pharma Annual Budget Meet
BRAND Sun Pharma, 2019

PROJECT Sun Pharma Annual Budget Meet...

Consumer Healthcare (CHC) is a separate business division engaged in developing and marketing over-the-counter (OTC) products in India. This divisi...