Jabong, 2019

Marathons for Jabong

Social Media Content Promotion / Experiential Corporate Events Corporate Film / AV Event Films Influencer Marketing
By AVS India

Jabong for ADHM 2017

Client Brief

Jabong is the official retail partner for the marathons to be held in Delhi, Kolkata, Mumbai and Bengaluru The country’s most celebrated running event and they boasts a huge participation and audience across all ages. Through this fourth year association with Procam, Jabong is fast cementing itself as a brand that advocates the importance of sports in India.

The campaign to revolve around;

  • Engagements & Experiences
  • Brand Hype & Positioning

 

Idea

Every year we presented Jabong with a campaign to say a few were, 

2014 - Be Sweat. Be Strength. Be You

2015 - Be You

2016 - I Love Jabong

2017 - Fashionably You

2018 - Ace The Pace

 

 

 

Execution

Jabong had a 5 year contract with Procam Internatonal for all 4 major marathons in India. Be its Airtel Delhi Half Marathon, Tata Steel 25k Kolkata Marathon, Tata Mumbai Marathon & TCS World 10k Bangalore. 

For consecutive 5 years AVS bagged this contract with Jabong and aced setups at all marathons.

The Setup

  • Media Display
  • Kiosk at Get Active Expo
  • JRC & Marquee
  • Various Cheer Zones

 

 

Result

Jabong partnershi with these marathon grew stronger with time. With over 20+ marathons, AVS helped Jabong curate great expriences for all the runners. Over past 5 years more than 5 lakhs runner were engaged at varios activation points.

Client

Jabong

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