AVS India

Client Brief

Puma is the official  Ignited by  partner for ADHM 2019. The country’s most celebrated running event and they boasts a huge participation and audience across all ages. 

The campaign to revolve around;
Engagements & Experiences
Brand Hype & Positioning


We curated the entre setup till executin on 10 days keeping their existing campaign in mind.


Engage with the runners
Create experiences during Warm Up’s
Engage with Audience and Visitors

Warm Up Zone
Post Run – Activation Zones  
Engagements for Runners and Visitors
Other Key Brandings


Before every run, a warm up session is must. At this zone Ayesha Billimoria along with Puma trainers engaged over 18000+ runners at the warm up session. Anchor Clince Varghese and Fastest woman alive Carmelita Jeter shared insightful tips with the runners and motivated them. 

& Post Race Finish - A special Hybrid Rebound Zone was created at the cool off zone, where over 3000+ runners experienced the rebound effect of the New Hybrid Collection. 30+ winners were gratified with Puma merchandise, who participated in  the Rebound challenge (Trampoline).

AVS India

Events & Exhibition

  1. New Delhi



Category Experience


11-25 Employees

Other Projects
Zebra Performance Edge 2020 - Sri Lanka
BRAND Zebra Technologies, 2020

PROJECT Zebra Performance Edge 2020 - Sri Lanka...

To perform at your best, the business demands more. Zebra builds technologies that empower businesses and ensures the next move is the best move. F...

Marathons for Sun Pharma
BRAND Sun Pharma, 2018

PROJECT Marathons for Sun Pharma...

Volini is the official recovery partner for the marathons to be held in Delhi, Kolkata, Mumbai and Bengaluru. The country’s most celebrated r...

Tata Mumbai Marathon 2020 for Altroz
BRAND TATA Motors, 2020

PROJECT Tata Mumbai Marathon 2020 for Altroz...

Altroz by TATA Motors is the official  Driven by  partner for TMM 2020. And, is promoting its Premium Hatchback, positioned as a stylish ...

Sun Pharma Annual Budget Meet
BRAND Sun Pharma, 2019

PROJECT Sun Pharma Annual Budget Meet...

Consumer Healthcare (CHC) is a separate business division engaged in developing and marketing over-the-counter (OTC) products in India. This divisi...

Reebok UnRest
BRAND Reebok India, 2019

PROJECT Reebok UnRest...

While Reebok developed a range in line with current UFC, Combat, MMA, Yoga, Zumba trends - the ‘train different’ philosophy lies with a...