Nissan, 2019

VR based Test Drive for Nissan India

Martech Innovations
By Adsyndicate
Client Brief

Through the launch of Nissan Micra CVT, Nissan wanted to showcase the smart features of the advanced CVT, highlight Nissan Intelligent Mobility and provide customers with the best user experience while driving the new CVT range

 

Idea

The strategy was to create a tech-enabled activation campaign to showcase the smart features of the car that broke all conventional stereotypes of showcasing a car and so was born India’s FIRST Intelligent VR Test Drive

Execution

The idea was brought alive by converting the Micra CVT into a gaming console that simulated a VR test drive experience inside the actual car; encompassing a VR enabled robust framework of embedded microprocessors

Result

The launch was a huge success with 1400+ test drives across 14 malls with 50,000+ footfalls and 500 prospects for sale

Client

Nissan

Projects you might be interested
  • Defining Luxury Branding for Premium Real Estate Firm
    Confident Group, 2021

    Defining Luxury Branding for Premium Real Estate Firm

    Branding
  • SEO for Phoenix Malls
    High Street Phoenix & Palladium, 2018

    SEO for Phoenix Malls

    SEO
  • Social Media Marketing for DHL SmarTrucking
    DHL Smartrucking, 2019

    Social Media Marketing for DHL SmarTrucking

    Social Media Marketing