Adsyndicate

Client Brief

Through the launch of Nissan Micra CVT, Nissan wanted to showcase the smart features of the advanced CVT, highlight Nissan Intelligent Mobility and provide customers with the best user experience while driving the new CVT range

 

Idea

The strategy was to create a tech-enabled activation campaign to showcase the smart features of the car that broke all conventional stereotypes of showcasing a car and so was born India’s FIRST Intelligent VR Test Drive

Execution

The idea was brought alive by converting the Micra CVT into a gaming console that simulated a VR test drive experience inside the actual car; encompassing a VR enabled robust framework of embedded microprocessors

Result

The launch was a huge success with 1400+ test drives across 14 malls with 50,000+ footfalls and 500 prospects for sale

Adsyndicate

Creative

  1. Mumbai | Mumbai

Services

Clients

Category Experience

Employees

Other Projects
Defining Luxury Branding for Premium Real Estate Firm
BRAND Confident Group, 2021

PROJECT Defining Luxury Branding for Premium Real Estate Firm...

Confident Group is a leading real-estate giant from the South defined for its innovation in the real estate sector. It has delivered over 155 ...

Branding and Communication for Schaeffler India
BRAND Schaeffler India, 2020

PROJECT Branding and Communication for Schaeffler India...

Schaeffler Group is a German manufacturer of rolling element bearings for the automotive industry. Schaeffler India houses 4 plants and 11 sales of...

SEO for Phoenix Malls
BRAND High Street Phoenix , 2018

PROJECT SEO for Phoenix Malls...

Phoenix Group is one of the largest Mall Operators in India with a presence across the Nation. Adsyndicate was engaged to work on an interesting as...

Social Media Marketing for DHL SmarTrucking
BRAND DHL Smartrucking, 2019

PROJECT Social Media Marketing for DHL SmarTrucking...

DHL SmarTrucking is a business unit of DHL eCommerce, a division of Deutsche Post DHL (DPDHL) Group. DHL SmarTrucking offers simple, fast reliable ...