DHL Smartrucking, 2019

Social Media Marketing for DHL SmarTrucking

Social Media Marketing
By Adsyndicate
Client Brief

DHL SmarTrucking is a business unit of DHL eCommerce, a division of Deutsche Post DHL (DPDHL) Group. DHL SmarTrucking offers simple, fast reliable technology-enabled long-haul trucking services across India. 

Idea

90% of the Indian logistics sector is unorganized. In this scenario, DHL SmarTrucking was one of the first players to make use of smart technology to deliver services. So we had a lot to communicate - We launched an Industry-first end-consumer targeting campaign on social which would not only excite the B2B clientele but also ensure we deliver the right message basis the expectation of clients across sectors in a fast-changing world.

Execution

DHL SmarTrucking engaged with Adsyndicate to launch the proposition on the digital platform targeting B2B clientele across key sectors having specialized logistics requirements.

Result

The campaigns were well received by all the stakeholders which not only helped receive industry benchmark engagement numbers but also deliver a strong pipeline of prospects from important sectors to whom the campaign was targeted.

Client

DHL Smartrucking

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