Client Brief

Phoenix Group is one of the largest Mall Operators in India with a presence across the Nation. Adsyndicate was engaged to work on an interesting assignment of optimizing the website from Local SEO perspective not only restricting to the mother brand but tenant brands inside the mall to generate strong footfalls


The strategy included incorporating high volume short and long-tailed keywords that the target audience search for on the search engine both brand and non-branded


The ultimate endeavour included implementing analytics tools to use appropriate keywords for website optimization of Phoenix malls that show a higher rank in search results on searching


Successfully optimized SEO and reached the maximum number of audiences through SERP. The brand was able to drive maximum traffic to the website in its competition and ranked amongst Top-3 in the consideration set.



  1. Mumbai | Mumbai



Category Experience


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