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Client Brief

Confident Group is a leading real-estate giant from the South defined for its innovation in the real estate sector. It has delivered over 155 projects to over 10,000 customers in Kerala, Dubai and Bangalore.

Idea

The idea was to promote Lifestyle Plus – a high-end luxury wing of the Confident group. We took a comprehensive perspective to narrate how the quality of life would be if one were to live there.

Execution

Through digital ads, print ads, videos and banners, we described the elegance of zen architectural designs, proximity to city centres, the serenity of green living spaces in Confident Lifestyle Plus.

Result

The creatives successfully presented an insider's perspective to these luxury homes. Since audience could relate with the creatives and envisage their lives there, the campaign generated high leads.

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  1. Mumbai | Mumbai

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