Client Brief

Schaeffler Group is a German manufacturer of rolling element bearings for the automotive industry. Schaeffler India houses 4 plants and 11 sales offices to promote three product brands - FAG, INA and LuK.


The creative idea was to design brochures, manuals, educational videos etc. to educate customers, technicians, mechanics and dealers to get them familiar with the company and the product details.


We closely worked with technical writers, copywriters, translators, designers and engineers to ensure the copies are simple, informative and attractive, and are easily understood by our audience set in both the B2B and B2C space. 


The outcome was very efficient. The sales team reported strong positive feedback from channel partners and stakeholders about the communication being clear precise and delivering the intended communication.



  1. Mumbai | Mumbai



Category Experience


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