Client Brief

To increase the number of employees to join Social Sher.

Social Sher, an internal social platform that shares informative posts & articles about various HDFC products. Employees can then share these posts/articles via their personal social media accounts, thereby advertising it's own brand. 


Share Karo, Sher Bano


Strategised a complete internal communication plan to boost employee engagement on Social Sher. With strategic use of on-ground content and creation of synergetic associations to gratify said engagement.


Won the "Best Internal Campaign of the Year 2018" pan India by IAMAI.



  1. Mumbai



Category Experience


11-25 Employees

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