AD Street Communications Integrated Marketing Agency

Client Brief

BACKGROUND

Finch is a fine dining restaurant in Mumbai and it was extending a branch in Delhi - GK2 area

 

Challenges:- GK2 has more than 50 restaurants and hence makes it challenging to break the clutter and gain awareness and footfall right from launch day to the next few weeks for the experience.

Execution

THE CAMPAIGN

The campaign was divided 5 phases, Soft Launch, Launch, Follow up Mini Events, Christmas Event and New Years Event The campaign started with teaser ads showcasing the Blue Bird Is In Town From Mumbai- leveraging the success Finch had achieved in Mumbai. Followed up was an aggressive Social Media Campaign with Launch event campaigns to generate responses, Geo targeted awareness campaigns, Print Ads. A day before the launch a combination of Macro and Micro Influencers were called at the restaurant for the experience to get covered across social media platforms along with spot contest to increase engagement. Followed by the launch were themed events for next 10 days to continue the buzz.

 

SCOPE OF WORK

·        Integrated Campaign

·        Print Ad

·        Influencer Marketing

·        Social Media Management

Result

RESULT

Over 300 guests on the launch day. Over 30 Million Reach and over 1 Million reach through Influencers

AD Street Communications Integrated Marketing Agency

Creative

  1. Mumbai

Services

Clients

Category Experience

Employees

1-10 Employees

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