AD Street Communications Integrated Marketing Agency

Client Brief

Tata Motors had collaberated with Team UP Yodha for the Pro Kabaddi Leaugue season. The task was to leverage the association beyond the name of thier vehicle ie Tata Yodha and Team UP Yodha having a similarity.

 

Idea

Under the umbrella thought of TATA YODHA KABADDI CHALLENGE there was a 2 D game developed based on the research that transport owners spend a lot of time on thier mobile phones playing basic 2 D games. The game created was the forst online kabaddi game where one can play Kabaddi and a brand integratin was sone where in the transport owners can load/unload transport goods and earn points to evantually win a mega prize. The game along with Social Media was an attempt to create buzz and engage the right TG

Execution

A large scale social media campaign was crafted to leverage the association and highlighting the common attributes od teh vehicle and the team. An indepth research was also conducted to understand the taget audience ie the transport vehicle ownersand figure out a way to engage with them. Alsongf with the Social Media and engagement there was an attempt to leverage on the craze of the PKL by highlighting the live trending matches especially on Twitter

Result

- Over 7000+ Registrations

- Over 28,000 Games Played

- 53Lakh Reach, 2.5L Likes

Twitter:-

- 6L Impressions

- 7000+ Engagement

Over 1000 leads with 16% conversion 

 

AD Street Communications Integrated Marketing Agency

Creative

  1. Mumbai

Services

Clients

Category Experience

Employees

1-10 Employees

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