AD Street Communications Integrated Marketing Agency

Client Brief

BACKGROUND

Tata Motors wanted to leverage on of the biggest election campaign while giving a social message and at the same time bring forward the features of Tata Tiago. Tata Motors have always been focused towards being socially responsible however the challenge was to communicate to the younger audience in the tone and manner that they understand with a dual message ie Elections + Choice of Car

Execution

THE CAMPAIGN

A series of films were made on the humor peg with the overarching thought as #IsElectionSahiChuniye. The purpose of the film was to be aware of who you vote and do research before you decide whom to vote. To integrate the product the underlying message was delivered that Tata Tiago fulfills all its promises of being a stylish and a performance focused car. The famous Swiggy uncle was casted for the films to create a strong recall. The story revolved around understanding the truth behind promises made by politicians while casting your vote.

Result

RESULTS

More than 1 Million views proved that a topical content done well received enormous traction!

AD Street Communications Integrated Marketing Agency

Creative

  1. Mumbai

Services

Clients

Category Experience

Employees

1-10 Employees

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