With Vasant Oasis Sheth Creators had already created a success story in the suburban area of Mumbai - Andheri. This time in the same vicinity the client was looking at launching a new tower focusing towards the new age consumers. The launch had to connect strongly to someone who are on their way to make a mark in life and the house would be a reflection of their success
The project was titled as The Peak as a reflection of the state of mind of the consumers. The campaign was designed as a fashion magazine unlike any other real estate campaign and talking about the end benefit a consumer.
The idea was to make the property exclusive and highlight the aspects such as sky deck - views, lifestyle and make a strong connect with the audience. The campaign was rolled out with Pre-Teaser Videos leveraging the legacy of Sheth creators and success of Vasant Oasis followed by print and OOH campaign.
The launch campaign was perceived very well by the Channel Partners and consumers equally generating a huge buzz right from pre teaser phase.