Print Design
STATE BANK OF INDIA - INTERNATIONAL OPERATIONS, 2015
SBI INTERNATIONAL PRINT CAMPAIGN (Leadership Work)
BACKGROUND
SBI is present over 31 countries with 200 offices. While SBI is India's most trusted bank making its presence felt globally the banking giant was aiming at creating a strong brand recall. SBI is well established in India however with global giants the scale of SBI had to be communicated to be considered amongst other global banks. The multi-agency pitch was won with a campaign thought that resonated with SBI to project itself as a global bank with large scale banking capabilities.
THE CAMPAIGN
While doing the research the team stumbled upon a transaction which really struck the chord. SBI was instrumental during Tata Motors and Jaguar merger in India. A thorough research was conducted with each global SBI branch to establish if there were similar stories. While digging into transaction a series of case studies were created which became the foundation of a campaign based on real facts and deals that SBI was a part of.
RESULTS
Strong Brand Recall across major locations where SBI is present.
Creative
1-10 Employees
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