Client Brief
Sahu Developers a renowned real estate developer since 1952 wanted to launch a Villa project which is in the outskirts of Lucknow . The task was to appeal to masses by highlighting the USPs of the project and creating a successful 360 degree campaign.
Considering the property USP Green Living as a concept was taken up and to make the route have a strong recall Bollywood song route was taken up. Right from teasers songs were given a twist by connecting it to attributes of the project. Following were the elements executed:- - Project Brochure - Print - OOH - Social Media Content - Performance Marketing

Sahu Developers

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