Sahu Developers a renowned real estate developer since 1952 wanted to launch a Villa project which is in the outskirts of Lucknow . The task was to appeal to masses by highlighting the USPs of the project and creating a successful 360 degree campaign.
Considering the property USP Green Living as a concept was taken up and to make the route have a strong recall Bollywood song route was taken up. Right from teasers songs were given a twist by connecting it to attributes of the project.
Following were the elements executed:-
- Project Brochure
- Social Media Content
- Performance Marketing