Corporate Identity Website & App Development Social Media Content Digital Media Branding Print Design Social Media Marketing Performance Based Marketing
By AD Street Communications Integrated Marketing Agency
Client Brief
BACKGROUND Priyanka Row LLP is a venture of Priyanka Row (Licensed and Certified NLP practioner) to create a personal brand which focuses in delivering mental transformation. Priyanka Row is helping sportsmen, businessmen, leaders and management from various corporates to get their mind rewired to gain more focus and clarity to achieve success professionally and personally.   CHALLENGES Being a personal brand it as important that the brand we are creating represents the promise and gives complete clarity of the product that is on offer. Along with shaping up the brand the task was to create a sales funnel which enables her to increase her reach to people who seek mental transformation and result in consultation calls and subsequently lead to conversions.
THE CAMPAIGN The first task was to build the digital presence, With the brand strategy, promise and tonality being defined, the idea was to translate the same on to the website. Ensuring that the brand singularly talks about Self Sufficient Living and has a crystal clear brand promise of Transformation in 42 days the website was developed keeping the user flow and behavior in mind. Ensuring the website journey covered what the consumer was seeking vis-a-vis what the brand wants to say. Social Media was dominated with the right content strategy to engage with the audience and educate them about Mind Coaching and its benefits. A classic case where an end to end marketing was applied vis-a-vis just advertising. With 80% education and 20% conversion there were strategic monthly ROI campaigns run through FB and Insta Awareness, Website Click and Lead campaigns. The sales funnel was established to identify the reach, clicks required along with the right channels to achieve a healthy conversion rate.   SCOPE OF WORK ·        Website Designing ·        Social Media Management ·        Campaign Management ·        Lead Generation
RESULT An average cost per click as Rs 2 and monthly 10,000 clicks resulting in a spike over 80% more conversions through the ROI campaigns.


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