AD Street Communications Integrated Marketing Agency

Client Brief

BACKGROUND

McDonald's wanted to relaunch their iconic Maharaja Mac which was bigger and better with a big bang!

Challenges:- The relaunch had to be on the core thought of sociability as a conversation along with highlighting the product being a meal in itself.

Execution

INSIGHT

Most often people hurry through their lives and also through their meals, hardly finding time to communicate and share quality offline experiences. Using this simple insight, Leo Burnett has created campaign for McDonald's — #ThodaTimeAur — to help the brand launch its new product offering, Maharaja Mac the Social Burger.

 

THE CAMPAIGN

The campaign strikes up a conversation with consumers that largely focuses on gaining their share of time. Our campaign tagline #ThodaTimeAur highlighted how the Maharaja Mac allows the customer to socialize and spend quality time with their friends and family, and enjoy a memorable dining experience. High on taste and large in size, the Maharaja Mac burger is India's equivalent of the iconic international Big Mac. The new sandwich was available in two variants — Flame Grilled Chicken and the first ever Veg Mac — that take time to finish, giving you #ThodaTimeAur to catch up with friends and family. This means #ThodaTimeAur for more laughter, more celebration, more fun and more pranks with your loved ones. Little wonder, the Maharaja Mac is called 'the Social Burger'. The campaign was released as 9 different short films highlighting different conversations on can get into while having Maharaja Mac

 

SCOPE OF WORK

·        TVC

·        Digital Film

AD Street Communications Integrated Marketing Agency

Creative

  1. Mumbai

Services

Clients

Category Experience

Employees

1-10 Employees

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