Client Brief
Krack Cream has been an iconic brand and an inventor as a solution to Cracked Heels. After a low visibility period Krack Cream had created content that was true to the tonality of the brand ie humorous and at the same time delivered the brand promise of giving Smooth Feet in 5 days. The task was to ensure that the video reaches the masses and creates a large scale awareness
The video was promoted on Social platforms - FB, YT achieving over 5 Cr impressions and cumulative on FB + YT achieved over 4 million views. OTT platforms were utilised to reach the right TG via women oriented programmes on Sony Liv and Disney Hotstar. Once a large scale awareness was achieved the video was seeded via Influencer marketing which received more than 1 million views and over 4% engagement.

Brinton Pharma

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