ICICI Bank wanted to create a uniformity across all communication and branches. In order to create a templatized approach the Brand guidelines had to be defined as per services and elements used across media spaces.
A Clip format brand guild was created to achieve a templatized look with defined placements. As per the offering colour coding of Brand Colour and Specific colour like Black was used for Wealth Management. Through a comparison of current marketing collaterals and revised marketing collaterals with the new brand guild it was clear that uniformity was achieved and consumers could have a better recall and increased familiarity towards the brand.
A Brand Guideline book was created to structure the communication. Headline placement + Logo Placement + Brand Colour + Font usage was defined and tested across media spaces such as glass facade, branch counters, emailers, retail spaces.