Chitale Bandhu Mithaiwale, 2015


Social Media Content Content Strategy Branding Social Media Marketing
By Ad Matters
Client Brief

A foundation strongly engraved in the ethos of quality, excellence and superior customer service has enabled the company to expand to international markets. They wanted this quality, taste and experience to be depicted across social media platforms. 

And we had to cast a brand image that was totally unique as their products.


- We took a 360-degree approach where we made use of of all the Social Media channels, Website, and Youtube marketing

- A lot of video content was also curated.

- We also collaborated with Influencers from Maharashtra to help widen the reach of the campaign and to give that Maharashtrian touch.

- A lot of unique experience based content was shared and more emphasis was laid on curating content that was engaging

- Various online contests were conducted to create awareness and keep the audience engaged.


We saw on overall growth in the reach & the engagement across all the social media platforms by atleast 20% each month.


Chitale Bandhu Mithaiwale

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