Xtra Load Tyre

Xtra Load Tyre
Client Brief

In the truck industry, knowing unknowingly truckers carry a little extra load on their vehicles. This ruins their tyre-life. So, JK Tyre came out with their Jet Xtra Load Tyre in a new size. It could carry more load. And since the market already knew about Jet Xtra (famous SKU), a poster was needed for dealer shops - to simply communicate the 'New Size'.

Idea

As tough as the elephant.

Execution

Poster for Dealer Shops

Result

The SKU was a sales success - it is one of the most selling SKUs in the relevant target group.

Client

JK Tyre - TBR/TBB

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