Agrigold - Steel Belt Radial Tyre

Agrigold - Steel Belt Radial Tyre

Sona 1 - Tractor Rear Tyre

Sona 1 - Tractor Rear Tyre

Prithvi - Tractor Rear Tyre

Prithvi - Tractor Rear Tyre
Client Brief

Create a campaign to promote JK Tyre in the Farm category. The proposition being technically advanced tyres with expert advice for usage.

Idea

We offer 'Expert Advice' in the form of our tyre which will equal your progress/prosperity.

Execution

Regional Ads, Posters, Wall Paintings, Inshop Panels, POS, Radio, EDMs & On-ground Activity.

Result

From the 5th position amongst 5 market players, JK Tyre went up to the 2nd rank. And the sales showed a substantial increase.

Client

JK Tyre - Farm

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