Kathleen, 2019

Christmas Campaign

Flyers / Posters Packaging Explainer Videos Print Design Social Media Marketing
By 361 Degrees
Client Brief

Point of sale marketing collaterals that capture the spirit of Christmas, positioning Kathleen products as integral to the season of gifting and sharing.
 

Idea

Celebrating Kathleen’s sweet tradition of over 40 years of making Christmas treats truly delightful and memorable

Execution

Danglers, Standees, Posters, Social Media 

Result
  • Increase in in-store sales, takeaways and delivery through online delivery partners; 
  • Higher engagement across social platforms:

Budget: Rs. 2500

Post Engagement: 29, 277

Reach: 1,20,964

Impressions: 1,70,284

Cost per result: 0.09

Client

Kathleen

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