Koodo wanted to create a system that allows sports enthusiasts to connect and play with other people, where they could even get medical consultation and also buy and sell sports equipment. A one-stop place for all sports enthusiasts.
The Idea was to design an extremely user frienddly interface for the taarget audience that could be anywhere from 13-55+, aas there is no limit for sports when activities like carrom and chess are also included, we wanted to allow everyone to be able to find their right match to play with and make better friends through that, hence a keen understanding of how the profiles would look was given a great thought along with the ease of booking among other aspects.
Each element in the application was designed to allow scalability while sticking to the fun and energetic aesthetic that an app like Koodo requires which eventually led to a very successful design and a very happy client.
The biggest challenge for us was to have a deep understanding of the sports ecosystem and the involved players who didn't have a partner to play and were also new to the field of sports. The creation of the health section where users could get medical consultation and marketplace which allows users to buy/sell their equipment was another challenge in itself. We also had to ensure that the designs were engaging and easy to use, as our audience were for different tech backgrounds.
The app was so loved that people have been asking them to expand to other cities on the google play store review section, which for us is a success. The client has never stopped praising our execution team and the direction and support given to them along with the product innoivation done by team heads.